Casamigos
Competitive Spirits
The Ask:
The U.S. Open is one of the four Grand Slam tournaments in tennis held annually in New York City. The problem? Casamigos is not the official tequila brand sponsoring the event. So, how can Casamigos be part of the tennis conversation without mentioning the Open or the athletes competing in it?
The Idea:
Competitive Spirits
Casamigos’ success has saturated the tequila market with so many celebrity-owned tequila brands, that it’s almost comical. So let’s have these competing spirit-owners show off their competitive spirits on the tennis court! Who are you betting on?
Art Director: Grecia Rivera
Art Director: Dahlia Sevy
Copywriter: Brandon Cho